- User Experience (UX): Enhancing site design, navigation, and overall user experience to keep visitors engaged and reduce bounce rates.
- Analytics & Monitoring: Using tools like Google Analytics to track site performance, user behavior, and conversion rates, and to make data-driven decisions.
- You get SEO by installing a SEO plugin.
a. Set Permalinks: Ensure your URLs are SEO-friendly by going to Settings > Permalinks and selecting the “Post name” option.
b. Optimize Titles and Meta Descriptions: Craft compelling, keyword-rich titles and meta descriptions for each page and post.
c. Use Header Tags: Organize content with appropriate header tags to improve readability and SEO.
d. Create XML Sitemaps: Generate XML sitemaps using an SEO plugin and submit them to search engines.
e. Optimize Images: Use descriptive file names, alt tags, and compress images to improve load times.
f. Enable Breadcrumbs: Improve site navigation with breadcrumb trails, which can be added through SEO plugins.
g. Improve Site Speed: Use caching plugins like WP Rocket, optimize images, and minimize CSS/JS files.
h. Ensure Mobile-Friendliness: Use responsive themes and test your site’s mobile performance.
i. Secure Your Site: Use SSL certificates (HTTPS) to secure your website and improve SEO.
j. Leverage Internal Linking: Connect related content within your site to improve navigation and SEO.
k. Use Schema Markup: Add structured data to help search engines understand your content better.
l. Set Up Google Search Console: Monitor your site’s performance in search results and fix any issues.
m. Optimize for Social Sharing: Use plugins to add social sharing buttons and integrate Open Graph meta tags.
n. Target Long-Tail Keywords: Focus on specific, less competitive keywords to attract targeted traffic.
o. Create Quality Content: Publish valuable, informative, and engaging content regularly.
a. Yoast SEO
i. Meta Tags Management: Allows you to customize meta titles and descriptions for better SEO.
ii. XML Sitemaps: Automatically generates XML sitemaps to help search engines index your site.
iii. Breadcrumbs: Enhances site navigation with breadcrumb trails.
b. All in One SEO Pack
i. SEO Audit Checklist: Offers a comprehensive checklist to improve SEO.
ii. Social Media Integration: Integrates with social media platforms to optimize content sharing.
iii. Meta Tags: Automatically generates meta tags and descriptions.
c. Rank Math
i. SEO Audit Tool: Offers an SEO audit tool to identify and fix issues.
ii. Local SEO: Optimizes your website for local searches.
iii. Google Search Console Integration: Seamlessly integrates with Google Search Console for performance tracking.
d. WP Rocket
i. Lazy Loading: Enhances page load times by loading images only when they are visible.
ii. Database Optimization: Cleans up and optimizes the database for better performance.
iii. CDN Integration: Easily integrates with Content Delivery Networks (CDNs) to speed up content delivery.
e. Google XML Sitemaps
i. Search Engine Support: Supports all major search engines like Google, Bing, and Yahoo.
ii. Custom Post Types: Includes custom post types and taxonomies in sitemaps.
iii. Compatibility: Works seamlessly with other WordPress plugins.- Yoast SEO, because our assignment is required for it.
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